Get A Lot More Out Of Your Tradeshow Investment!

The "Ideal Selling Situation "

     Exhibiting and selling at tradeshows, if handled properly, is the most cost-effective piece of the sales puzzle available to business organizations today. By attracting prospects, clients or customers to a single location a tradeshow exhibit is an "ideal selling situation.". Participants who visit your exhibit are for the most part pre-qualified, with an interest or need, giving you access to decision-makers in a non-threatening and fun environment. 

     Research shows that the decision-makers attending tradeshows rarely see the meetings and exhibits as a selling event. Also, Tradeshow Weekly magazine reports that: 86% of a tradeshow's attendees make or influence buying decisions for their firm or company.

      The $elling Edge^®, Inc. tradeshow and exhibit service was founded in 2004 and is headed up by Michael Van Valey, MBA, CME. As a former corporate exhibit manager for American Greetings and its’ many divisions, Mike personally managed more than 800 tradeshows exhibits and events. Mike became involved in tradeshow management in 1988 and has worn the “Mr. Tradeshow “hat ever since.  While a lot has changed in effectively working a sales producing exhibit since the late 80’s, one thing remains the same today--running an effective exhibit  is hard work--requiring a skill set that staff members with the responsibility for overseeing one or two booths each year, have little time or inclination to acquire. With Mike’s experience and knowledge, our clients can now outsource the many tasks required to successfully execute a sales producing tradeshow program while saving both precious time and money.

      Our tradeshows services include two broad based programs designed to save your company time and money. Your organization can take advantage of either or both of these comprehensive services:

Exhibit/Trade Show Program Assessment

     The $elling Edge^®, Inc. will do a diagnostic evaluation of your trade show program. We will look at current inventory of exhibit properties to determine if newer state of the art displays might be cost effective. We can review your exhibit vendor’s invoices to uncover any areas of waste. We can review the planning process and make recommendations for improvement. We can offer suggestions on how to increase the overall effectiveness of your tradeshow program.  We can also offer sales training so the most important key to success, your exhibit staff, is properly prepared to generate revenue from your tradeshow investment..

Trade Show Program Outsourcing

        Short staffed?  Do time pressures make it difficult for you to assign someone to handle the next big show?  The $elling Edge^®, Inc. can help.  Let us handle the myriad of details so you and your staff can focus on the big picture like branding and rolling out that next big marketing program.   The $elling Edge^®, Inc. can handle many of the tasks you may currently outsource to your exhibit vendor for a fraction of the cost.  Our flat costing means no mark ups of show services that most exhibit vendors apply.  We can also supervise the set up so you don’t have to spend anymore time out of the office than necessary.  Our low overhead means savings to our clients.

     Tradeshow Weekly magazine's research has found that 85% of the decision-makers attending a show were not even contacted by an exhibitor's representative prior to a given event. Yet, 75% of the attendees left an exhibit area having made a commitment (i.e. agreeing to taking the next step or setting an appointment) or actually concluding a purchase. As these statistics illustrate, often it's the little things you do with your exhibit or at the show that can make the difference in your level of success. With over 30  years of staff experience managing well over 1000  shows across the United States, we've seen it all. We know what to do and when to do it. There is no substitute for experience and experience means greater efficiency for our clients, which translates into cost savings for your organization. Efficiency also translates into results--results that will make a good impression on your senior management team. Whether The $elling Edge^®, Inc. can assist you in achieving better results with your existing resources or step in and handle the logistics and all of the details of a specific event, the result will be a greater impact in the marketplace that produces more sales for your tradeshow investment dollar. For more information or a proposal, simply call our toll free number at (800) 688-EDGE (3343) and ask for Mike.