What Professionals Say:

A Realtor

"Thanks for sending the 101 Sales Myths book! I just skimmed it and it is really jammed packed full of very USEFUL stuff. I cannot imagine how a sales rep could not benefit from studying these ideas. Please send me 5 more, as I have some folks I would like to pass this along to..."        

Roger J. Wetlaufer

CEO/President

City Laundering Co

Oelwein, Iowa

101 Sales Myths

Are Your Unproductive Selling Habits Based In Mythology?

     You know that one good idea can make all the difference in sales. what would 101 guaranteed sales success ideas be worth? If you could learn how to avoid or replace the false beliefs, ineffective selling methods, and the time traps that cost you or your selling staff big money, how much would these field-tested and proven ideas be worth to you? What would it be worth if you could easily jump-start your sales success levels in today's slow moving economy? We believe a lot more than the price of this insightful new book, written by best selling author and consultant Virden Thornton.

     So here’s the deal...Virden’s latest book comes with a guarantee. If you don’t get at least one money-making idea from reading how to overcome or replace the myths listed in the book over the next thirty days, we’ll refund your entire purchase price!

     Some writers have suggested that insanity might be defined as “doing the same things over and over again while expecting a different outcome.” When selling, many professionals perform the same promotional activities over and over again; activities that are based in selling myths that just don’t work with today’s sophisticated consumers. The insanity here is that these sales and service industry professionals actually expect positive selling results from their hard work.

     It’s clear that myths about selling are perpetuated over the years by well meaning sales trainers, managers and business development officers, because there is usually a small element of truth in these practices, techniques and traditions. Myths also thrive because they are often based on what a supervisor was taught at the time he entered the selling profession or was made full partners in her service firm. These bogus selling methods persist because they are perceived to have produced positive sales results in the past or give the logical appearance that they can consistently generate sales success today. However, accepting selling myths as truth, keeps many sales representatives, managers and service industry professionals from maximizing their effectiveness and in turn improving their overall sales success levels.

     Since 1983 at The $elling Edge^®, Inc. , I have personally coached (through the United States and Canada) dozens of sales and service industry professionals each month. The techniques outlined here to help you overcome the myths, have been field-tested many times over in these coaching sessions and are proven to give you the insights and communication tools needed to dramatically improve your sales success levels.

     If you must sell as part of your job, you have a choice. Avoiding the sales myths listed in this book, first takes discovery and acceptance of their existence. Then, a lot of hard work is needed to change those unproductive selling habits that are based in the mythology. You can either allow yourself to fall victim to these less than effective techniques or benefit from the realities and proven selling methods that are suggested in the following pages.